With the increasing concerns regarding the composition of drinking water, it is extremely important for individuals to pay close attention to how they are managing their safe water requirements, to ensure that their own and their family’s health is safeguarded. The need for a water filter in every home is on a critical rise. Although we depend on public authorities and systems to provide access to clean and safe drinking water, as members of a household, it is our responsibility to ensure water purity for our own families.

For safe and hygienic water, we must make sure that our homes and offices are equipped with a water purification system that works for our lifestyles and requirements. While the majority of people rely on bottled water, there are other budget-friendly, eco-friendly, and more convenient alternatives that you can try.


Why do we need safe water?

One of the most important needs of humankind and an absolute essential for survival is water. Having access to clean drinking water is a must for maintaining good health. You can survive without food longer than you can survive without water because your body is made up of about 60% water. To rehydrate your  body and maintain optimum levels of water in your body, it is important to drink adequate amounts of water, no matter whether you are at home, at work or elsewhere. Even if you have a water filtration system at home, how do you ensure that you have sufficient quantities of purified water when you are on the go? This is why it is important to have a portable water filtration system that keeps you equipped anytime, anywhere.


The World Health Organization (WHO) advises drinking at least two liters of water every day to be hydrated and healthy. To maintain your health and keep your body in good form, you must have access to a dependable source of safe drinking water. One technique to guarantee that you always have access to clean water is through water filtration, especially a portable one.

A reliable water purifying technique backed by technology

Drinking water issues can compel you to purchase a large number of single-use plastic bottles and then discard them. For many years, travelers had to rely on buying bottled water or bringing iodine to disinfect tap water, but that is no longer true or even 100% practical.

A water filtration system is an excellent method to limit your plastic usage while also ensuring that you do not fall sick. This is when the requirement for a portable water filtration system occurs and comes in handy.


Conventionally, people have been used to water purification techniques which have slowly lost popularity due to non-reliability, impracticality or other such reasons. 

  1.  Boiling

Boiling water was considered to be one of the simpler ways to purify it. High temperatures force the bacteria and virus to disappear, purging the water of any contaminants. Chemical additives in the water are eliminated as a result. However, the pollutants and dead microorganisms sink to the bottom of the water, and boiling does not completely remove them. In addition, some vital nutrients are lost too.


  1.  Chlorination of water

This older method involves adding mild bleach to the water that contains around 5% chlorine. It is typically employed in times of urgency. However, the issue with chlorination of water results in distinctively bad taste and smell and other long-term consequences.


  1.  Distillation

In order to ensure that the water is free of impurities, distillation involves collecting the condensed water after evaporation. This takes longer and removes minerals, thus it is less efficient than an RO filter.


  1.  Addition of Iodine

Iodine is a chemical that is readily available as a liquid or tablet. It is red in color. It has a great deal of power because it eradicates viruses and germs. However, it imparts a bad taste and, in large doses, can be lethal.


  1.  U.V. Radiation

A UV light is shone on water, which kills bacteria and stops them from reproducing. However, UV radiation alone is unable to remove contaminants and heavy metals without the assistance of an RO Filter.


Filtered water bottles

Thanks to developments in filtration and purification technology, you can now travel with your own filtered water bottle. By filtering your water rather than purchasing bottled water, you can save money. It works a lot quicker than waiting for iodine to take effect, uses less plastic, and has a reduced environmental impact as well.

Filtered water bottles with a portable water filtration system are the most practical choice for emergency preppers, travelers, adventurers as well as everyday users.

ETA Alkalizing Portable Water Filter

The world's most "TESTED and TRUSTED" product of its kind is this technology-backed filtration bottle. Its revolutionary IAMF Technology (Ionic Adsorption Micro Filtration), powered by one-of-a-kind filter, eliminates up to 99.99% of harmful and life-threatening contaminants from water in ALL 4 categories of contaminants (Aesthetic, Chemical, Dissolved Solids, and Radiological), making dirty and nasty water into clean and safe water; basically from unthinkable to drinkable. The filtered water is simultaneously converted into alkaline water by our filter. Additionally, the water's vital nutrients and mineral content are safeguarded by its advanced filtration technique.

Major Specifications in ETA


  1. Extreme Filtration - IAMF Technology initiates an EXTREME FILTRATION process, capable of filtering even radiological pollutants from drinking water, thanks to its patented "Sip & Squeeze" mechanism.
  2. IAMF Technology - The filter is driven by IAMF technology, which uses a novel porous micro-filter system to remove, absorb, bond, and chelate pollutants from the water.
  3. Now and Forever - The filter is replaceable and recyclable.
  4. The Best “On the Go” - Its size is user-friendly and made to fit into any carry-on, making it the best portable travel water bottle. 
  5. pH Booster - It alkalizes water to a pH of 9.5 in seconds and maintains alkalinity for up to 30 days, making it the greatest pH water filter.
  6. 100 Gallon Filtration Capacity - Up to 100 gallons of contaminant-free, clean, and safe alkaline water can be produced at any time.
  7. All-In-One Filtration - After the final filtration, the water is great-tasting, safe, and alkaline, with nutrition and mineral content preserved.
  8. Exceptionally Tested - In an ISO 14000 accredited facility, it was tested to NSF/ANSI 42 and 53 international standards.
  9. Eco-Friendly - Only BPA-free, non-leaching plastic was used to create this product.
  10.  Saves Money -The "cost per gallon" for excellent tasting, safe, clean, pure alkaline water is less than $0.50 because of the low product price. 


Having access to safe drinking water is something that we frequently take for granted. However, it is important to bear in mind that tap water or other sources of water that usually “appear clean” may not be as trustworthy as we imagine them to be. Thus, for your personal as well as for family health, it's highly important to be cautious about drinking water from those sources and putting a portable water filtration system into action that is reliable.