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Our Story

The idea of ETA was developed due to the COVID-19 pandemic where Jay (a young & passionate Entrepreneur) identified a huge gap in the marketplace, where consumers found it challenging to find TESTED & TRUSTED safety & protection gear.

Gap #1 - SAFETY & PROTECTION gear against emergency crises such as COVID-19, Hurricane, Tsunami, Earthquake, Medical War, Nuclear War, Doomsday, etc.

Gap #2 - SAFETY & PROTECTION gear while you are away from home, since most of us spend 70% of the time away from our homes.

From this point, Jay began looking for a credible place where they can find Tested & Trusted lifestyle products. Unfortunately, there wasn't anything satisfying. This is when Jay shared his problem with a few of his colleagues. They decided to bring in a solution starting from somewhere. From this day, they began the MISSION of creating the Most Tested & Trusted online platform for emergency preparedness and on-the-go protection gear.

So, we decided to begin our mission with “ETA Alkaline Water Filter Bottle”, The World's Most Tested & Trusted Product of its Kind for Extreme Filtration.

The Problem The Problem

The Problem

1) Lack of availability of a water purifier that could be trusted in its capabilities to produce EXTREME filtration, especially in a crisis situation.

2) Need for portability & user-friendliness as most of us spend 70% our time away from home.

3) Failure to care for proper mineral & nutrition value in mass produced bottle water & other filtration options as 3/4 of us are chronically dehydrated.

4) An average U.S. family of four pays about 72.93 U.S. dollars for drinking water every month.

5) Plastic bottles aren't just bad for our health, they are also bad for the environment.

The Solution The Solution

The Solution

ETA Alkaline Water Filter Bottle

The revolutionary ETA Alkaline Water Filter Bottle is equipped with the latest IAMF (Ionic Adsorption Micro Filtration Technology). Its patented “Sip & Squeeze” mechanism activates the capability of performing an EXTREME FILTRATION process by removing ALL 4 main areas of water contamination: Aesthetic, Chemical, Dissolved Solids (including heavy metals such as chromium oxalate) and even Radiological elements. The proprietary IAMF technology also produces instant Alkaline Water up to pH 9.5 which lasts up to 30 days. Unlike other filtration options available in the current market, ETA’s unique & selective filtration process protects nutrient and mineral value from filtration.

This Made in the USA filter has been field & laboratory tested for its effectiveness & efficacy in over 35 countries and 350 government and non-government laboratories around the world and proven to have the best reduction per contaminant in modern days. ETA is made using only Eco-Friendly BPA-Free, durable plastic that doesn’t leach and is tested up to NSF/ANSI 42 & 53 international standards in an ISO 14000 certified facility, makes ETA the MOST TESTED & TRUSTED product of its kind for Extreme Filtration in the world.

A combination of scientific breakthrough, portable safety you can trust and affordability that will keep you and your loved ones protected from the inside out, wherever you go.

Vision Statement

"A friend in need is a friend indeed."

Mission Statement

"We strive to create a platform that prioritizes TESTED & TRUSTED protection gear."

Our Vision & Mission Our Vision & Mission

What ETA Stands For

E - Emergency Preparedness

T - Travel Protection

A - Adventure Safety

Uncompromised Values (CIC)

Credibility - We walk the talk. Any claims we make about our products are backed up by science.

Integrity - Being honest with our consumers and sticking to our principles.

Care - Not only do we care about our people, we care about the planet and pets.


Have the ETA Alkaline Water Filter Bottle delivered to you anywhere in the USA! For more details, check out our Shipping Policy


Guaranteed limited lifetime warranty on every ETA Alkaline Water Filter Bottle purchased. For more details, check out our Warranty page. 

Returns & Refunds

Our returns and refunds process are simplified for your convenience. For more details, check out our Returns & Refunds page.